Top 5 Film & Television Apps Performance on Unified Platform in Africa, Q2 2023

In Q2 2023, the top 5 film and television applications in Africa demonstrated diverse trends in downloads, revenue, and active users. Here’s a detailed look at their performance based on data from Sensor Tower.

Disney+ saw a notable increase in weekly revenue, peaking at approximately $345K in the final week of June. Weekly downloads fluctuated, with a low of around 31.8K in early May and a high of nearly 65.4K in early April. Active users showed consistent growth, rising from about 512K at the end of March to around 548K by late June.

Showmax experienced a steady revenue stream, with weekly earnings ranging between $55K and $74K. Downloads saw a downward trend from a high of nearly 66.8K in early April to approximately 55.1K in the last week of June. Active users hovered around 850K at the beginning of the quarter and slightly decreased to about 750K by the end of June.

Shahid - ﺷﺎﻫﺪ had a more varied performance. Weekly revenue started at around $66.8K in late March and dropped to about $18.7K by mid-May, before rebounding to approximately $33.8K at the end of June. Downloads showed significant fluctuation, with a peak of 351K in late March and a low of around 44.7K in early May. Active users declined from about 678K in late March to approximately 446K by the end of June.

Amazon Prime Video maintained a relatively stable revenue, averaging around $25K to $28K weekly. Downloads peaked at around 91.9K in early April, then settled to approximately 62.9K by the end of June. Active users remained steady, fluctuating between 316K and 396K throughout the quarter.

Netflix recorded consistent weekly revenue, averaging around $19K to $23K. Downloads showed an upward trend, starting at around 196K in late March and reaching approximately 259K by the end of June. Active users steadily increased from about 3.9M in late March to nearly 4.4M by the end of June.

For more detailed insights and data, visit Sensor Tower.